There isn’t one single ranking factor that will make or break your SEO. It’s the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and BHS Links build trust. Where’s the first place people go when they need an answer, idea, product, or service? And most of them don’t scroll too far past the first few results. And if you’re looking for a tool that can streamline these processes even further, consider Bricks. It’s like having an assistant who does all the heavy lifting, so you can focus on making data-driven decisions without getting bogged down by technical details.

Make sure to cover all aspects of the topic and offer valuable insights that address the user’s query directly. Optimizing your website content with location-specific keywords is essential for improving local rankings. Incorporate relevant keywords like “google,” “page,” “site,” and “business” naturally throughout the content while ensuring it reads well for human readers. Start by conducting thorough keyword research to identify relevant and high-ranking keywords for your page, site, reviews, and Google Business profile. To rank for local search queries, optimize for local keywords and create a Google My Business listing.

• This deeper understanding will encourage them to show your site to more people.
• When doing a complete SEO audit for your Shopify store, you’re likely to see instances where you’re alerted to missing title attributes.
• This step makes your site more appealing to both search engines and visitors.
• While it’s important to make search engines happy, remember the people using your site.
• This is an exercise that will take the effort of both marketing and management.

Load speed

Here are 12 steps you can take to improve your search results positioning. Don’t forget to continuously track your target keywords’ rankings using SEO tools or specialized rank-tracking software. This helps you understand your visibility and track progress. A continuous content optimization process is essential to maintain and improve your rankings over time.

We looked at how Google determines the rankings in search result pages and the most important factors it considers. With that, we also explored how you can influence those factors to help your website rank higher when your customers are searching for businesses like yours. Since you now understand the factors that come into play, let’s look at some concrete actions you can take (even today) to improve your search rankings.

Can internal links help you to rank higher on Google?

Comprehensive, longform content that provides information gain is the way to go if you want to rank higher on Google search. Here at HawkSEM, we use Clearscope to grade our content against top posts on the SERPs. But when you have hundreds of web pages, it becomes inefficient to do so. Some tools we recommend are Google Search Console, Semrush, Google PageSpeed Insights, and ScreamingFrog.

The quality and relevance of your content matter more than word count. However, longer, comprehensive articles (typically 1,500 words or more) tend to perform well for SEO, as they often cover topics more thoroughly. Quality content also builds credibility and trust as well as increases the likelihood of earning backlinks and social shares to rank your blog on Google. The better you know your rankings, the more you can focus on what works and what needs to be improved.

If you have a local business, some unique factors come into play. An optimized Google Business Profile and good Google Review ratings can elevate your business in local search results. Shortly, we’ll explain how to pick keywords well and how to plan your content so you reach quality goals.