Ultimately, a well-structured internal and external linking strategy will create a robust web of connections across your clients’ location pages. This will improve user navigation and SEO for your client’s multi-location presence, making it easier for potential consumers to locate and engage with each site. You can also use forums and social media to learn about community issues and then try to answer those search queries as keywords in your content.

We also shouldn’t forget about technical SEO, mobile optimization, and impeccable internal linking. We must stress that ranking your site on Google will be time-consuming. If it’s too difficult to rank for, you’ll need more options to improve your Google ranking. These are more specific and easier to rank for, which helps newer websites. Most Google Maps searches happen on mobile, so a slow or poorly designed website can drive potential customers away before they even step foot in your business. Google also prioritizes mobile-friendly websites in search rankings, making mobile optimization essential for local SEO.

Video content is showing up more and more on the SERP, and in some cases, it is the only opportunity you have to rank higher for a topic. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. When a business is mentioned on several different websites it can give consumers confidence it’s legitimate. Research shows that shoppers consider recency of reviews when trying to choose between 2 businesses. When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers.

Google’s 200 Ranking Factors: The Complete List

RankingCoach works with any website, but it’s specially optimized for MyWebsite Now. It’s also tailored to lots of other popular CMS like WordPress, Shopify, PrestaShop and more. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool — not to mention the money you save in comparison to paying an SEO agency. The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards.

Local Citations

Including relevant keywords in your alt tags can help improve your search engine rankings and make your images more searchable. While building backlinks is essential, it’s equally important to monitor the quality of those links. Some low-quality or spammy websites may link back to yours without your knowledge, which could harm your website’s rankings. Regularly check for any suspicious or irrelevant links using tools like Google Search Console and disavow them if necessary. One of the best ways to attract natural backlinks is by creating compelling and shareable content. When you produce valuable, informative, or entertaining content, people are more likely to link to it from their own websites or share it on social media platforms.

• Long-tail keywords are likely to provide superior results because they are targeted toward purpose-based users and have fewer competitors.
• One of the first steps you should take when trying to improve your SEO is to find out what keywords your potential customers are using and incorporate them onto your web pages.
• When visitors continually click through to your site (and don’t immediately bounce), Google takes that as a signal that your content is delivering what visitors are searching for.
• These are called LSI keywords and they enrich your content and provide more context to the search engines as to what your content is about.
• If you have data, stories, or design that no one else has, it makes acquiring links an easier sell to other websites.

There are plenty of pre-designed templates to choose from and customize. But you can also create your design from scratch using their easy drag-and-drop feature. This will also help you maintain content freshness – another factor that Google considers when ranking your website. So improving your content by increasing its length is a great way to boost your rankings. A study by Reboot on 10 new test websites proved this hypothesis, with five of the sites with outbound links ranking higher than the other five without outbound links.

Keywords are important, but they rely on context more than ever before. The practice of keyword stuffing—using a keyword and synonyms as much as possible to rise on a SERP—will actually hurt your SEO. There are now more searches conducted on mobile devices than on laptops.

Since Google will often rank the search options using location first, try and focus your keywords and content on a local market. This will also help you get more local views, which is always a great thing. One of the easiest ways to identify broken backlinks is to follow this comprehensive guide from Ahrefs. They break down the exact process they use in-house to identify broken links. If you follow their steps, you’ll be able to uncover a whole host of SEO Anomaly potential blog post ideas & quality link opportunities. Google first announced the impact of mobile-readiness to a webpage’s Google ranking several years ago.

First, make sure that your keyword is toward the beginning of your title tag. So if you want to rank higher in Google in 2025 and beyond, you’ll love this new guide.